When you open a bottle of SO CHIC! rosé wine, you’ll get a little surprise hidden under the cap, a completely rosé cork! This idea was born from the meeting with Guillaume FELTEN, CEO of BOUCHONS BOURGUIGNONS in Beaune, in the heart of the great Burgundy wine region. This company has been a recognized specialist in closures for more than 50 years. It regularly develops innovations likely to appeal to wine producers all over Europe. When Isabelle and Jean-Paul Tréguer of Tréguer & Tréguer Srl started working on the design of the rosé wine SO CHIC! they were looking for an original idea to personalize their cork. Guillaume FELTEN brought them this innovation: a cork stopper covered with a pink edible varnish.
Enthusiastic, they immediately adopted this “revolutionary” idea, in order to give their wine SO CHIC! a little extra that consumers will remember.