Jean-Paul is also the author of 11 marketing books, the latest of which he wrote directly in Italian is called "Marketing di Buon Senso", in which he presents 12 Golden Rules of Common Sense Marketing that he has learned and tested during his career of more than 40 years on many global brands, especially beverage brands such as Krug Champagne and Remy Martin Cognac.
After living in California and the Caribbean, one day we came to Southern Sardinia to discover this land, and it was love at first sight. We've never left, and we've decided to live year-round on this wonderful island. We live in the Villasimius and Castiadas area, which we call the "Sardinian Paradise", and we no longer call ourselves "French, but Franco-Sardinian."
Having lived in France for many years, we've always appreciated still rosé wine, which accounts for a third of wine sales on this side of the Alps. When we arrived in Sardinia, we were surprised to see few rosé wines in restaurants and wine shops. With 300 days of sunshine a year, a phenomenal seaside setting, and tourists from around the world, the consumption potential of still rosé wine is enormous.
This is how we created Tréguer & Tréguer Srl in Villasimius, on the southeastern tip of Sardinia, with a very clear focus and positioning: we are "ROSÉ ONLY". We produce exclusively an excellent rosé wine, SO CHIC ! Cool, Rosé ®, in the Castiadas area, just steps from the sea, in an area surrounded by mountains known as "The Seven Brothers," ideal conditions of sun and wind for growing our DOC Cannonau di Capo Ferrato to perfection. This wine is characterized by a bright pink color, a fruity and floral aroma, and a savory and dry flavor.
